Head of Product Marketing

Other Jobs To Apply

Location: Charlotte, NCWe’re looking for an outstanding product marketing leader to create the strategy and content for Fastbreak AI’s go-to-market engine.Fastbreak is a rapidly growing leader in sports operations technology. Our products power professional leagues like the NBA, MLS, and NHL as well as some of the largest youth and amateur sports organizations around the world.You will be the bridge between customers, sales, and product. You will turn real customer challenges into clear narratives, launches, and sales tools that win deals. You will build thought leadership that sets the pace for sports tech and turn our customers into standout customer success stories.This person will partner with division leaders across our pro sports, amateur sports, and fan activation divisions. High performers in this role have a path to VP of Marketing.What You’ll Do• Own the product marketing strategy for Fastbreak’s sports operations platforms. Refine positioning, messaging, ICPs, and use cases.• Plan and execute launches, rollouts, content and webinars and keep the field ready.• Fuel Sales. Join sales calls, craft ROI stories, build demo flows, and deliver sales enablement materials and presentations to simplify sales.• Create proof with customers. Run a customer reference program. Ship case studies, success story videos, and conference talks that showcase outcomes.• Convert market insight into action. Synthesize feedback from leagues, conferences, and operators into crisp problem statements and priorities for the product team.• Publish a point of view. Lead webinars, write briefs, and build decks that move conversations forward in sports tech.• Help & Support. Keep helpdesk documentation and chatbots current.• Track Competitors. Create sales rebuttals and playbooks to increase win rates.• Manage Team Meetings. Run marketing stand-ups an agenda + SLAs to achieve tactical outcomes.• Create Dashboards. Tie content to commercial outcomes (pipeline, win rate, adoption). Report results and tune future campaigns.• 6–8 years in marketing, preferably in in B2B software or SaaS• 3+ years in product marketing.• Shipped full-funnel PMM: messaging → pages → proof → enablement → measurable lift.• Verbal communication skills, with writing and storytelling for customers.• Proven GTM track record across positioning, messaging, launches and input on pricing and packaging.• Experience with hands-on partnership with sales teams, including joining calls, shaping ROI narratives, building demo flows, and supporting RFPs.• An analytical approach with defined success metrics and reporting on launch performance, win rates, adoption, and pipeline influence.• A working style that is organized, resourceful, and willing to travel for key meetings and events.• Startup experience (required).• A BA or BS (required).• Sports experience is a huge plus. (Former collegiate athletes preferred).Location• Will work from Fastbreak HQ in Charlotte, North Carolina.• This is not a remote or hybrid position. Relocation assistance is available.• Some travel may be required.Compensation• Competitive salary, commensurate with experience.• Stock options.• Comprehensive benefits. Health, dental, and vision insurance.• A 401(k) plan with employer matching.• The opportunity to shape the future of a rapidly growing AI company.Drive the Fastbreak AI story forward from product launch to customer proof, then turn that into repeatable growth. If this sounds like you, to step in and lead from the front.Please mention the wordRETRACTABLEand tag RMTQyLjE4MC4zMS4xMjE= when applying to show you read the job post completely (#RMTQyLjE4MC4zMS4xMjE=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.

Back to blog
Ads

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...