Channel Sales Manager (B2C) - Dubai

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The Candidate would be Canon’s representative at the Tier-2 level, responsible for all channels in the assigned territory. Tier-2 is defined as the reseller of Canon Products who purchases Canon products from Canon’s designated distributors (business partners)and will be responsible for: Channel Penetration, Demand Generation, Brand Visibility and Enhance Canon MASH in the assigned territories.


Canon Middle East FZ LLC , a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East based in Dubai, UAE.

At Canon, we’ve been inspiring people to capture and share their world for over 85+ years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation. Canon's corporate philosophy is Kyosei – 'living and working together for the common good'. Canon invests heavily in R&D, delivering the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com

With a strong presence across Middle East for over 25 years, our regional sales offices in UAE, KSA & Qatar support operations across Middle East markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.

Why Join Us?
  • Be part of a diverse and energetic team, where 37+ nationalities work together with a common goal.
  • Enjoy a competitive salary, comprehensive benefits, flexible hours, a hybrid working model, and opportunities for professional development.
  • Benefit from continuous learning with access to extensive online resources and tailored development programs.
  • Join a company that truly values sustainability, inclusion, and your personal growth.

Does this seem like a great fit for your career journey? Read the job description carefully and submit your application. We are excited to hear from you!

Interpersonal Skills
  • Excellent communication skills and requisite diplomatic/negotiation skills.
  • Ability to build strong relationships with support functions.
  • Excellent capacity to develop trust-based relationship with Canon partners.
  • Ability to communicate and relate to subjects, issues and clients at many levels.
  • Excellent Market knowledge and willingness to be “Closer to Market”.

Previous Experience, Education and Job Learning
  • Relevant recognized formal qualifications (university level) - desirable.
  • Minimum of 3 years’ experience in a similar international or regional sales role (with a similar company, national distributor or trading company) - very desirable
  • Background and knowledge of market environments - desirable.
  • Fluency in written and spoken English and Arabic is a plus.
  • Familiarity with MS Office applications, i.e. Word, Excel, PowerPoint - essential.

  • Channel, Account and Competition Mapping.
  • Develop Canon’s “Reach” within Tier 2s Channel
  • Day to Day of Tier 1 partner inventory analysis and implement necessary actions to enhance its healthy sell out
  • Establish Tier 2 contacts and business relationships with the right representatives of the Tier 2 partner (Account Decision Makers).
  • Introduce Canon Products at the account utilizing the relationship established with T2 dealer.
  • Product training to Tier 2 Salesmen and Merchandisers.
  • Carry out demand generation activities like Events & Seminars.
  • Prepare the Marketing Activity Calendar in coordination with the Country Manager and the Tier 1 partner.
  • Appoint/Work with local marketing agency to carry out planned activities in the local market in coordination with Marcom team adhering to Canon brand and corporate guidelines.
  • Monitor the Channel Partner program in the country with regular mechanism of Sell out reporting.
  • Enhance Canon’s brand awareness in the market by improving in store visibility, development of localized POS materials and display stands.
  • Collaborate with our after sales Services department to ensure optimal QOS within End Users
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